Allianz engages in sustainable motor sports with fully electric racing
Fans can immerse themselves in the latest technologies at the Allianz Explorer Zone
Partnership also includes “Roborace”, the world’s first driverless electric race series taking place at Formula E city street circuits
Alejandro Agag, founder and CEO of Formula E, said: “We’re delighted to be welcoming Allianz to the Formula E family and to see their passion in motorsports continue with the world’s first fully-electric single-seater racing series. Allianz and Formula E are two brands that share a commitment to innovate and inspire, key values that form the basis of our partnership. With the support of Allianz we aim to bring our mutual passion for racing and innovation to our ever growing fan base around the world.”
In addition to joining the all-electric series as an Official Partner, Allianz also hosts the newly named Allianz eVillage, where fans can enjoy a fully immersive and interactive experience during each ePrix event. The Allianz eVillage wants to tear down the barriers of traditional motorsports: fans can follow live ePrix action on giant screens and meet their favorite drivers at the autograph sessions. They can also get behind the wheel of simulators to compete against the Formula E drivers, as well as witness the raw emotion of the podium ceremony.
“We believe that now is the time to engage in the development of new ecosystems, defining the future of urban mobility in a sustainable way”, explained Jean-Marc Pailhol, Head of Group Market Management and Distribution at Allianz SE. “What better way than to partner with Formula E which not only brings the discussion to metropolitan cities around the globe but also adds the excitement of fully electric racing. We are particularly excited to host the ‘Explorer Zone’ in the Allianz eVillage which allows visitors to experiment the latest digital technology, such as 3D printing, drones and virtual reality.”
Formula E shares many of the core values of Allianz, such as integrity, resilience, and competence. Sponsoring Formula E also aligns well with Allianz’s brand promise to give customers the confidence to dare and the courage to move forward in life and business.
As part of the partnership agreement, the Allianz brand will be displayed on a Formula E show car. In addition the Allianz logo will be visible during "Roborace", the world's first driverless electric race series that takes place on Formula E city street circuits, with branding displayed on the Robocar designed by automotive futurist Daniel Simon.
Claudius Leibfritz, CEO of Allianz Global Automotive, says: “E-Mobility and autonomous driving will fundamentally change the mobility ecosystem. We believe that the partnership with Formula E fits our ambition to be the leading partner of the automotive and mobility industry for innovative insurance and service solutions.”
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