General Insurance Article - Broker-speak persuades Casualty & General to rebrand as CGIC

 Casualty & General Insurance Company (Europe), the Gibraltar-based specialist in liability cover which opened offices in London last month, has rebranded as CGICE.

 The decision to rebrand was heavily influenced by brokers, who have been abbreviating the company’s name to CG-ice.

 The rebrand, unveiled on Monday, sees a complete overhaul of the company’s website and all its branded materials. As part of the process, CGICE has also taken the opportunity to revamp its back office IT system, simplifying the quotation process for brokers.

 Danny Gibson, CEO of CGICE said: “As so many brokers were calling us CGICE – and that’s also our website domain – it seemed sensible to use that as our trading name. If it works for brokers, then it works for us.”

 CGICE was founded in 2003 by former-Lloyd’s underwriter Danny Gibson. Since then the company has grown steadily and profitably, writing business in both UK and French markets. The company focuses on providing liability cover for all industries including high hazard–high risk professions along with tailor-made solutions for scheme business.