Canada Life has appointed Rhian Littlewood as Strategic Delivery Director, Bulk Purchase Annuities (BPA), effective 7 April 2026. Rhian will help shape Canada Life’s growing footprint in the BPA market and will join the BPA Senior Leadership Team, reporting to Shreyas Sridhar, Managing Director, BPA.
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She joins from Standard Life, where she most recently was Head of Liquidity Management, and spent several years playing a leading role in its BPA pricing, proposition enhancements, and strategic delivery. Earlier in her career, Rhian worked at Aon, advising on some of the largest and most complex bulk annuity transactions in the UK market. In this new role, Rhian will lead a portfolio of strategic initiatives to support Canada Life’s BPA business growth plans.
Shreyas Sridhar, Managing Director, BPA, at Canada Life said: “I am delighted to welcome Rhian to the Canada Life team, and I look forward to the impact she will make as we continue to build momentum in our BPA business. Rhian brings a unique blend of commercial acumen, leadership capabilities, technical depth, and market insight, and will play a key role in helping us deliver on our ambitious strategy.”
Commenting, Rhian Littlewood said: “I am pleased to be joining the Canada Life team at an exciting time in the risk transfer market and at a pivotal point in Canada Life’s strategic plans. I am looking forward to working alongside a very talented team, to deliver on the business’s growth trajectory.”
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