Cormac Bradley, Senior Actuarial Director at Broadstone, commented: “AI has the potential to transform financial services by helping firms cut costs by improving efficiency and delivering better, more personalised outcomes for customers. But as its use accelerates and the technology becomes increasingly embedded across the industry, firms must ensure that innovation does not come at the expense of consumer protection.
“The FCA's findings are a timely reminder that AI is not a regulatory free pass. While the regulator is rightly keen to encourage innovation, firms must have robust safeguards in place, with clear accountability and proper controls to manage the risks associated with increasingly sophisticated and autonomous technology.
“AI deployment is impacting many functions within insurers’ business models, across the full spectrum of front and back office, each of which introduces different types of risks. AI governance will have to distinguish between these use cases and introduce appropriate controls and risk management for each. The FCA’s paper on good practice and areas for improvement highlights the importance of these where AI can impact on Consumer Duty, particularly where it is being used to inform decisions that could have significant financial consequences for customers.
“Ultimately, the challenge for financial services firms is to strike the right balance between embracing AI and managing its risks. Those that get this right will be best placed to harness the technology's enormous potential, improve customer experiences and build the trust and confidence needed to drive wider adoption across the industry.”
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