Lifestyle Article - Phoenix appoints Chief Data Scientist

Phoenix Group announces the appointment of Diane Berry to the newly created role of Chief Data Scientist. The appointment will consolidate existing data and analytics teams under Diane’s leadership and underpins the firm’s continuing commitment to improve customer outcomes based on superior consumer insights and engagement, which will be the foundation for future growth.

 Diane, with over 25 years of expertise in analytics and technology, will lead a newly formed Data function with responsibility for the development and delivery of Phoenix’s Customer AI and Data Science Strategy. This will include a focus on using cutting-edge technology to inform data science driven decision-making, to help better understand and predict customer behaviours.
 Diane joins Phoenix on 1 April 2021 from global consultancy Bain & Company where she built and led a multi-disciplinary advanced analytics team of data engineers, data scientists and operation researchers. She is expert in software engineering and data management, experience built-up in the IT Sector and in roles at Bupa, HSBC and EDF Energy trading merchants.
 Diane holds a PhD in Statistics and Epidemiology and an MSc in Statistical Science from UCL, London.
 Commenting John McGuigan, Group Customer Director, Phoenix Group said: “Diane’s appointment is strategically important to our Group. It signals our intent to deliver the best possible customer experience by placing data and analytics at the centre of what we do as we shape future relationships with customers and meet their evolving needs. Diane is a leading practitioner in her field and a powerful addition to our leadership team.”
 Diane Berry, Chief Data Scientist, Phoenix Group said: “This is a great time to be joining the Phoenix business as it rises to the strategic challenge of helping customers on their journey to and through retirement. I look forward to building a market leading data and analytics capability to provide best in class insight and understanding of customers’ needs, as the business focuses on improving their long-term savings and retirement outcomes.”

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