Lifestyle Article - PwC appoint Kristy Cotton as Head of Pensions Data

 With a pressing need for robust data practices across the pensions industry, PwC will bring an independent approach to improving the quality of data and benefits practices, with the firm able to leverage its expertise to help strengthen guidance and standards around pensions data management and useability.

 As part of its continued investment in pensions data expertise, PwC has also expanded its pensions team with the appointment of Kristy Cotton as Head of Pensions Data. Kristy will act as Chair of PASA’s Data Working Group, which includes many leading industry representatives.

 In addition, PwC has continued to invest in its Pensions Risk Transfer team with the hire of experienced Risk Transfer Director Tom Whiteley, who will join the Edinburgh team. This hire will further strengthen PwC’s ability to address trustee and sponsor client needs in this significant growth area.

 Gareth Henty, Head of Pensions at PwC UK, said: “We are delighted to be selected by PASA as its Data Expert Partner. This partnership underscores our capabilities and strategic focus in data services for pension schemes, and we are excited to work closely with PASA to drive up data standards in pensions through our expertise in technology and backed by our specialist and independent pensions data team. With 2025 poised to be a busy year in pensions data services and continued pensions risk transfer activity, we’re equally delighted to welcome Kristy and Tom, whose skills and knowledge will enhance our ability to deliver value to clients and the industry at large.”

 “Kristy has joined PwC because of the great things we are doing in the market in pensions data and tech, and her passion and depth of expertise in this area further bolsters PwC’s capabilities.