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Wesleyan looks to continue new sales growth
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Customers to be offered a range of 17 funds (increased from three)
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Investments to be offered across five product wrappers
Wesleyan Assurance Society has launched a new investment proposition which offers customers a range of 17 funds across five products; Personal Pension, Trustee Investment Plan, Capital Investment Bond, Fixed Term Savings Plan and Flexible Savings Plan.
This enhanced number of funds is a continuation of Wesleyan's strategy to expand its customer offering and to further grow its market share. At its last set of results (nine months ending 30 September 2011) the Society reported that it had continued to show strong growth since the start of the credit crunch with a 48% increase in total new business sales over the four year period from end September 2007 to the same period 2011.
As part of the new proposition, Wesleyan will be offering customers a new attitude to risk analysis service. This will compare their desired position to the one they currently hold with existing investments and there will be a regular review service.
The new service will allow Wesleyan's 360-plus strong team of field based financial consultants a much broader range of solutions to better serve the professions it supports: dentists, doctors, teachers and lawyers.
The launch of the proposition will be supported by a new marketing campaign which will run throughout the year focussing on customers' ‘Hopes, dreams and investments'. As part of this work Wesleyan has compiled a downloadable investment guide that provides a summary of key issues and considerations in simple jargon free terms. There is also an online resource which provides calculators enabling customers to identify the impact of inflation on their savings and the cost of delaying an investment decision.
Sam Porter, Wesleyan Marketing Director, said: "We believe in making investing simple and effective for our customers. We have carefully selected top performing funds with the potential to provide attractive returns over longer terms.
"Our investment team already has an impressive track record with an industry leading with profits fund. Our new investment service will build on this, combining our own in-house expertise with that of a number of major external investment firms.
"The new investment proposition is an important part of Wesleyan's continued growth and demonstrates our commitment to continually evolve and enhance our customer offering."
Wesleyan Group had in excess of £4.6 billion of funds under management as at 31 December 2011.
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