Allianz continues innovative partnership with Formula E until 2021 / 2022 season
Allianz plans to further develop its fan engagement within the Allianz eVillage and Allianz Explorer Zone
Allianz accompanies drivers and fans in almost all areas of the race e.g. safety car, pit lane and track-side branding
With its worldwide presence, constantly growing fan base (20,000-40,000 fans per race), rising broadcasting hours, extended race schedule and new cities (e.g. Sao Paulo, Rome, Santiago), and increasing interest of car manufacturers and technology leaders, Formula E represents the perfect platform to revolutionize the future of motorsport and urban mobility including the electric mass vehicle market, autonomous driving and more.
“We are proud to partner with Formula E, the pioneering electric racing series. We look forward to exploring new territories and to driving the future of mobility together,” explained Jean-Marc Pailhol, Head of Group Market Management and Distribution at Allianz SE.
“The support of clean technologies also reflects Allianz long-term sustainability agenda. With the Allianz Explorer Zone we are showcasing our pursuit of innovation and cutting-edge technologies which we plan to expand for the next season.”
Allianz does not only plan to further develop its fan engagement within the Allianz eVillage and Allianz Explorer Zone but will also increase its footprint to the race track with extensive branding to drive awareness and image.
The long-term extension provides both Formula E and Allianz with a strong foundation to build on the existing partnership - allowing for further opportunities to create innovative ways to inspire and interact with fans of Formula E.
Alejandro Agag, Founder & CEO of Formula E, said: “It’s fantastic news to confirm that Allianz has extended their partnership with Formula E. Just as road car manufacturers and statutory bodies are shifting focus to clean mobility and electrification - so are world-leading companies like Allianz, which they’ve shown with their long-term commitment to Formula E. I look forward to seeing the partnership expand and bringing exciting and innovative new opportunities to fans of Formula E all over the world.”
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