Investment - Articles - AXA Wealth sees onshore bond sales soar

 AXA Wealth has announced that sales of its onshore investment bond have increased 52% in the first six months of the year compared to the same period in 2012, which the business attributes in part to its fully flexible range of adviser charging options.

 Prior to the introduction of the RDR many providers were opting not to facilitate adviser charging on their products, whereas AXA Wealth continued to invest in its bond and a broad range of adviser charging options since December last year.

 In addition, AXA Wealth believes its investment bond is the only one in the market to offer ‘true segmentation'; giving clients the ability to split the bond into up to 99 independent segments or policies, each with its own investment objective and strategy.

 Nick Elphick, managing director of Specialist Products, AXA Wealth, said: "The level of interest we have witnessed in our single premium investment bond since the start of the year suggests that advisers and their clients are increasingly aware of the benefits of this type of product as part of a retirement planning strategy.

 "The proposition offers the flexibility to switch between funds and make withdrawals in a tax efficient manner, and this is exactly why we remained committed to investing in our investment bond - to ensure that advisers and their clients have access to a retirement solution that really works in both their favours."