General Insurance Article - Brake announces Associate Partnership with Hastings Direct


Brake, the road safety charity, and Hastings Direct, a technology and data-driven insurance provider, are delighted to announce a new partnership, bringing together the shared commitment to making UK roads safer and promoting responsible driving behaviours.

 Hastings Direct has joined Brake as an Associate Partner, supporting the work Brake does to campaign to end road death and injury, and support families who have been bereaved or seriously injured in a road crash. Hastings Direct shares Brake’s vision for a world where everyone can make safe and healthy journeys, whoever they are and however they travel.

 The organisation will be supporting Brake initiatives throughout the year, raising awareness of campaigns and activities and sharing important road safety messages. Hastings Direct is passionate about using telematics and data-led insights to encourage safer driving habits and tackling key risk areas especially among young drivers, one of Brake’s key campaign objectives for this year. Staff members have also taken part in various fundraising activities throughout the year to further support Brake’s invaluable work in the community.

 Toby van der Meer, CEO at Hastings Direct, commented: “We’re proud to partner with Brake and excited to work together to promote our shared vision of making UK roads safer. At Hastings Direct, we’re passionate about encouraging safer driving behaviours and raising awareness to help avoid crashes. Sadly, we regularly deal with the aftermath of serious collisions and see first-hand the devastating impact they can have on individuals and their families. That’s why we’re so committed to this cause—it’s not just about prevention, it’s about protecting lives.”

 Ross Moorlock, CEO at Brake added: “We’re always delighted to welcome like-minded organisations to join us as Associate Partners, and it’s been clear from the start of our conversations with Hastings Direct that they share in our vision and fully support our cause. We’d like to thank them for their support, and we look forward to working together to achieve our shared goals.”
  

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