Pensions - Articles - Consumer expectations for new guidance service high


 New research among the over 55s by MGM Advantage shows that public expectations of the new guidance service are high. People would prefer to access the service face-to-face (35%), or using a website and then having face-to-face access (13%). Using the service via the phone only appeals to 4% of pre-retirees, and using new technologies like Skype only 1%.

 When it came to asking what people expected having used the free guidance service, 4% said they wanted a basic understanding of their options at-retirement. 52% of the over 55s wanted advice or a detailed understanding on all of their options from using the service, while 44% said giving them the basic facts to prepare them to make up their own mind was what they would expect. 41% said they felt using the service should make them prepared to make the right decisions for their own personal situation.

 When it comes to access, the majority (82%) of people said they thought it was important that they can use the service as many times as they want as they move through retirement. Only 6% felt it wasn’t important.

 Andrew Tully, Pensions Technical Director, MGM Advantage commented: ‘People have high expectations from the guidance service. They want to feel equipped with a high degree of knowledge, with many instinctively preferring face-to-face contact and advice. This is a tall order given the resources available and the timeframe for implementation.

 ‘We need to think creatively about how and when people can access the service, promoting it as a national branded service and ensuring it is available when people need it. It is clear from our research that the hand-off to professional financial advice needs to be clear and signposted early on in the process to manage what people are expecting from the service.

 ‘We don’t have a huge amount of time to get this right, so a quick decision regarding the guidance operator is essential to enable them to start recruiting staff and planning so the service is up and running before April 2015.’

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