The trek will be headed up by Commercial Lines & HNW Director Simon Cooter. Simon will be recruiting colleagues and friends across the industry for the ‘Mont Blanc Massif Trek’ in September, a challenge he has dubbed “InsureTrek 2018”, as part of a wider commitment to raise awareness and funds for the Alzheimer’s Society.
The IUAD initiative was formally launched in early 2017 and it calls on the insurance industry to unite to raise £10 million for dementia research, a subject close to Simon’s heart.
He explained;“When I heard Chris Wallace (the Chair of IUAD) speak at the British Insurance Awards at the Royal Albert Hall in July, it struck a real personal chord. Unfortunately, each and every one of us is likely to experience dementia - through a parent, sibling, friend, colleague or spouse. In my case, it was particularly close to home, both my father in law and my own dad were affected by forms of dementia in the latter stages of their lives. So when Chris talked about the aims of IUAD, I knew straight away that I wanted to help and messaged him there and then.”
Over the coming weeks Simon will be calling on his industry friends to band together and join him on the trek and help to meet the ambitious fundraising target,
He continued; “Collectively we can achieve so much more than we can individually, it’s fantastic to see the industry uniting for the greater good. As for Covéa Insurance, ‘Giving something back’ is an ethos that underpins our culture and supporting IUAD seems the right thing to do to complement the fantastic charitable causes we already support through our internal activities.”
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