General Insurance Article - FCA spearheads global action to stop illegal finfluencers


The FCA has led international action to stop illegal finfluencers putting consumers' money at risk. Seventeen regulators worldwide took part in the 'week of action' which included enforcement activity, consumer awareness campaigns, and educational programmes for finfluencers who want to act responsibly. Activity started on 20 April 2026.

In the UK, the FCA:

Secured a guilty plea from Geordie Shore’s Aaron Chalmers for illegal promotions on social media. Criminal proceedings have been commenced against a further 2 individuals for similar offences.  

Sent 4 targeted warning letters to individuals suspected of engaging in unauthorised financial promotions.

Issued 34 warning alerts against unauthorised firms or individuals, and updated an additional 14 warnings.

Made 120 account takedown requests to social media platforms hosting illegal finfluencer content. Within these accounts, the FCA identified 1,267 illegal financial adverts, which reached a minimum of 2,338,372 UK accounts. 66% of these adverts were from firms or individuals already on the FCA's Warning List.

The financial regulator is calling for social media platforms to step up and play a more proactive role in stopping illegal financial promotions at source. Social media platforms are not doing enough to uphold their own policies to block illegal content.

Steve Smart, executive director of enforcement and market oversight at the FCA, said: 'This collective push with international partners is vital in helping to protect millions of consumers from harm. We will only make real progress in the fight against financial crime if every part of the system plays its role - including social media firms.'

The FCA's latest activity follows a previous international week of action with 8 other regulators in June 2025.

Consumers are encouraged to use the FCA Firm Checker to confirm if a firm is authorised for the services being offered and reduce their chances of falling victim to a scam. The tool also shows unauthorised firms and individuals on the FCA’s Warning List to avoid.

Back to Index


Similar News to this Story

Underestimating earthquake losses from sonic boom blind spot
MS Amlin study finds destructive supershear ruptures are behind two thirds of insured earthquakes losses – yet are excluded from catastrophe models. I
Goal-den rules for travel insurance ahead of the World Cup
Thousands of UK football fans are planning to attend this year’s World Cup, and much like a passport, travel insurance remains an essential for anyone
Insurance customers borrowing more to cover premiums
Average amount borrowed has increased 26% in a year to more than £500. Premium Credit’s Insurance Index shows 76% of adults use some form of credit to

Site Search

Exact   Any  

Latest Actuarial Jobs

Actuarial Login

Email
Password
 Jobseeker    Client
Reminder Logon

APA Sponsors

Actuarial Jobs & News Feeds

Jobs RSS News RSS

WikiActuary

Be the first to contribute to our definitive actuarial reference forum. Built by actuaries for actuaries.