Life - Articles - Friends Life launches new microsite for medical advice

 Friends Life has launched a new microsite connecting advisers to information on the services that Protect+ customers can utilise from worldwide medical specialists, Best Doctors. The microsite provides further detail on the additional services that Friends Life has made available for those customers diagnosed with a serious medical condition.

 Best Doctors was founded in 1989 by doctors from the renowned Harvard University School of Medicine and has established a unique worldwide database of 50,000 leading medical specialists in over 400 different disciplines, who can provide expert advice and recommendations to members facing serious medical conditions.

 Friends Life has worked in partnership with Best Doctors since November 2011 to provide customers with additional medical support and advice. The new website, available at www.friendslife.co.uk/bestdoctors, provides information for advisers on:

 The advice and help available to their customers from Best Doctors
 Information on how the service works
 Facts and figures to show the impact it has
 Real-life case studies.

 Commenting on the launch, Steve Casey, Head of Intermediary Propositions at Friends Life, said:

 "Best Doctors can provide valuable reassurance for people diagnosed with a serious illness, helping with the many questions and concerns that they will have. This is a valuable addition to our Protect+ product range, which includes critical illness, income protection and all of our term assurance products, and underlines our commitment to providing customers with the best services to assist them in difficult times."