General Insurance Article - Helping Hand extends service to includes 2nd medical opinion

 If a customer feels unsure about a medical diagnosis or recommended course of treatment, a personal nurse adviser from RedArc can now help them decide if they would benefit from a second medical opinion. Afterwards, their personal nurse adviser will remain on hand to help them understand the second opinion, discuss the suggested options, as well as help them come to terms with the outcome.

  

 Debbie Kennedy, Head of Protection Proposition Design for Royal London Group’s Intermediary Division, said:

 “Helping Hand’s second medical opinion option gives customers extra help when they need it most. This enhancement sets us apart from other UK providers because we’re offering face-to-face consultations and, as with all the services available through Helping Hand, it can be used any time – not just at claim. This change is part of our journey towards Bright Grey becoming Royal London. We’re refining and growing the best parts of our protection offerings – the aspects which advisers tell us customers value most, so they can continue to recommend Bright Grey with confidence.”

  

 The second medical opinion service comes as Bright Grey launches a new marketing campaign. The activity, which begins on 16February, highlights that Helping Hand takes better care of clients, and their families, when they need it most.

  

 A new suite of marketing materials is also available online, including a new e-book to highlight the benefits of a second medical opinion. The e-book, here, features two new short films, and links to new campaign materials.