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![]() As AI moves from software into the physical world, risk evolves. Physical AI introduces new questions around liability, governance and insurability for organizations and insurers. For the past two years, most discussion around AI has focused on software. However, the next wave of AI will move beyond the screen and into the physical world. From early warehouse deployments to emerging eldercare applications and autonomous systems operating in public spaces, the scope of physical AI is expanding rapidly fundamentally changing both opportunity and risk. |
By Sonal Madhok, Technology and Future Liability Analyst, Willis Research Network Morgan Stanley estimates the humanoid robotics market could reach $5 trillion by 2050, with nearly 1 billion robots in use. A more detailed discussion of the market outlook, growth drivers, and adoption trends is available in the companion article. The technology is already being tested in the real world. In June 2026, Waymo recalled 3,871 robotaxis after reports that some vehicles entered closed freeway construction zones and continued driving at speed. While no injuries were reported, the incident highlighted a growing challenge for autonomous systems: software must interpret and respond to unpredictable physical environments, where road layouts, hazards and operating conditions can change rapidly. The more AI moves from software into machines that interact with the physical world, the nature of risk changes. A software error that might once have resulted in an incorrect recommendation, biased output or data breach can now lead to bodily injury, property damage, operational disruption and complex liability disputes. How physical AI turns digital failures into physical losses
Physical AI relies on advanced software intelligence (e.g. machine learning algorithms, generative AI, and autonomous decision systems running in software) and introduces direct interaction with the real world. Software risks tend to be intangible, including bias, IP infringement, privacy breaches or incorrect decisions. Robotics does not replace those risks, but introduces physical consequences such as collisions, fires and operational incidents on top of them.
Examples illustrate these risks: warehouse robots colliding with workers, autonomous vehicles running red lights and crashing, a delivery drone dropping a package on a pedestrian, or an AI-controlled manufacturing machine sparking a fire. U.S. occupational data found 77 robot-related accidents from 2015–2022 that caused 93 recorded injuries, including finger amputations and fractures. As adoption grows, both frequency and severity of incidents may increase. Many incidents originate in software failures. OSHA guidance shows accidents often occur during programming, testing or maintenance, when robots may activate unexpectedly due to control or state-management errors. This risk is heightened in testing environments, where safety mechanisms may be temporarily bypassed. Cyber threats may also have physical consequences. A compromised robot may not simply lose data; it could disrupt operations, damage property or injure people. As robotics becomes more connected, the boundary between cyber, operational and physical risk continues to erode. Who is liable when a robot causes harm?
Physical AI expands the liability landscape and introduces shared responsibility. While traditional industrial robots typically operate in controlled environments, humanoid robots are increasingly being designed to work alongside people in factories, hospitals, homes and public spaces. As AI moves into these less predictable settings, questions around supervision, maintenance and responsibility for harm become significantly more complex.
For example, in a warehouse accident where a humanoid robot drops a heavy box on a contractor, liability may fall on different actors: A manufacturer, if there is a design flaw
A software developer, if an algorithm misjudges balance
An operator, if safety procedures or training are inadequate
A maintenance provider, if a sensor or component fails
This creates overlapping exposures across product, general, professional liability and cyber lines, complicating accountability and coverage. Global shifts in liability and regulation for physical AI
Regulators are beginning to adapt legal frameworks to reflect AI operating in the physical world. In Europe, the Product Liability Directive and AI Act strengthen accountability for AI-enabled products and other high-risk systems, including many robotics applications. In the United States, regulation continues to evolve through state legislation and sector-specific guidance. For example, Texas and Arizona have clarified that companies can be held accountable for traffic violations by autonomous systems.
Despite different regulatory approaches, the direction of travel is clear. Responsibility is increasingly being shared between manufacturers and the organizations deploying autonomous systems, placing greater emphasis on governance, operational controls and human oversight. How insurance is adapting to physical AI
Most physical AI incidents will still trigger traditional insurance policies, but the boundaries between lines of business are becoming increasingly blurred.
Key lines of coverage may include: General liability: bodily injury and property damage caused by robotic systems
Product liability: defects in design or manufacturing of robots
Cyber insurance: hacking or software failures leading to physical consequences
Workers’ compensation: employee injuries caused by workplace robots
Business interruption: operational disruption caused by robotic failure or downtime
The convergence of risks creates overlaps and potential gaps. In response, insurers are clarifying coverage through exclusions and endorsements, developing robotics-specific products and exploring integrated policies combining multiple coverage areas. For instance, some cyber insurance policies now explicitly mention coverage (or exclusions) for AI-driven incidents like algorithmic errors or malicious use of AI. Specialty underwriters are exploring coverage for autonomous fleets, combining elements of auto, product and cyber liability. Reinsurers are also examining systemic loss scenarios, such as software faults affecting large numbers of robots simultaneously. For example, a software update, cloud outage, navigation error or vulnerability in a widely deployed robotic platform could affect thousands of devices simultaneously. This raises accumulation concerns for insurers and reinsurers. Multiple organizations may often rely on the same operating systems, AI models or software suppliers. While such scenarios remain speculative, they underscore the need for agility in insurance. Innovation is emerging globally. In 2025, China Pacific Insurance launched “Ji Zhi Bao,” a policy covering a robot lifecycle from production to deployment, including property damage, third-party liability and short-term testing risks for humanoid robots. Products such as these illustrate how insurers are moving beyond traditional silos, combining liability and asset protection in a single solution. Lifecycle risks of physical AI
Because robots are physical assets, risk extends across their entire lifecycle, from sourcing and manufacturing to deployment and disposal.
Robotics systems depend on specialized inputs such as semiconductors, sensors and batteries, creating exposure to geopolitical and supply chain disruption. Their high value also introduces transportation and logistics exposures, increasing demand for marine, cargo and transit insurance. Environmental risks also become more important as deployment increases. Battery production, storage and disposal introduce potential pollution, fire and hazardous waste exposures and contamination that may not be fully covered under traditional property policies, increasing demand for specialist environmental liability cover. Risk management and governance: building safe deployment
Insurance cannot replace effective risk management. As Willis Research Network partner Dr. Anat Lior JSD, LL.M observes, insurers often play a “quasi-regulatory” role by requiring risk mitigation measures of their policyholders. In the context of physical AI, these may include safety audits, human oversight and bias or hazard testing. In this way, insurance acts as a lever to improve safety across the market.
As AI moves into these less predictable settings, questions around supervision, maintenance and responsibility for harm become significantly more complex. This approach is increasingly reflected in international standards governing collaborative and autonomous robots. For example, emerging guidance ISO 25782-1 drafts robot safety for advanced use cases like bipedal humanoids, where they have fail safe mechanisms so a 100kg robot doesn’t topple onto someone during a power loss. Together, these place growing emphasis on human oversight, fail-safe mechanisms, safe human-robot interaction and robust operational controls, particularly as robots move beyond factories into public and domestic environments. Evidence shows these measures are critical. A study from the New South Wales government on working safely with robots notes that incomplete risk assessments for collaborative robots (cobots) can leave hidden risks that only surface after an injury or near-miss. Risk managers may consider thorough hazard analysis before robots go live, proactively addressing questions like: What happens if the robot loses power or connectivity? How will human supervisors intervene if it malfunctions? Organizations may consider the following key practices: Risk assessments before deployment including potential failure modes and safety hazards for each robotic application. Many early accidents have revealed oversights in risk assessment.
Engineer the environment such as geofencing and zoning to separate robots from vulnerable humans, safety sensors and shutoff systems, and well-defined visual or audio indicators of a robot’s status.These measures can prevent common errors like unexpected startup of robots when humans are nearby.
Training and human oversight to ensure safe operation, maintenance and intervention when required. Many accidents occur when workers assume a machine is inert or offline when it is not. Human supervisors should be ready to intervene if an AI deviates from safe parameters.
Monitor regulatory change because robotics and AI regulations are evolving quickly worldwide (from the EU AI Act to local safety rules). Staying ahead of these expectations improves both safety and insurability.
These measures reduce operational risk and may improve insurance outcomes. Insurers are increasingly incorporating questions on AI usage and controls in underwriting applications, echoing the way cyber insurers evolved questionnaires on IT security. Demonstrating robust AI governance and safety culture can help companies negotiate better terms or premiums, whereas poor controls might lead to exclusions or higher rates. Conclusion: Insurability in a new risk paradigm
The transition to physical AI presents significant economic opportunity and introduces complex, overlapping risks. A single incident may span product, cyber and professional risk, making traditional risk boundaries less relevant. Managing safety, cybersecurity and operations together is key. Proactive steps such as reviewing insurance coverage and strengthening safety culture are also essential to reduce exposure. Ultimately, resilience depends on preventing incidents where possible and ensuring clarity in contracts and coverage when they occur.
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