Articles - LV= enhances protection underwriting rules


 Protection specialist LV= has announced changes to its underwriting rules which will result in an increase in the number of applications receiving an immediate online decision.

 Products benefiting from these changes are life cover, critical illness and income protection applied for through LV='s Flexible Protection Plan.

 The changes to LV='s online system include a reduction in medical evidence requests for applicants with hypertension and raised cholesterol; and a reduction in the number of exclusions applied for people with muscular back pain or strain.

 Changes have also been made to make it easier for advisers to get immediate decisions on applicants who have previously suffered benign lumps or cysts, kidney disorders, gynaecological conditions, and ear disorders.

 The changes were made after LV= reviewed data from previous applications where the medical conditions disclosed required further evidence. LV= has incorporated this data into its online quote engine meaning the process is now more streamlined for applicants with similar conditions..

 Mark Jones, LV= Head of Protection said: "We have an in-house team dedicated to improving our underwriting system, making it even easier for IFAs to place business with LV=. The latest changes to our underwriting rules will mean that new business can be written faster and we can offer standard rates to more customers. We will continue to invest in our proposition to ensure we offer the best experience and service possible for advisers and their clients."

Back to Index


Similar News to this Story

2026 Natural catastrophe losses Europe heatwaves and El Niño
Global insured natural catastrophe losses reached an estimated USD 42 billion in the first half of 2026, well below the long-term trend. But does a qu
Planning to make your holiday permanent?
With many Brits returning from their summer holidays dreaming of making the move abroad permanent, Standard Life is warning that where retirees choose
Insuring physical AI: Robotics reshaping risk and liability
As AI moves from software into the physical world, risk evolves. Physical AI introduces new questions around liability, governance and insurability fo

Site Search

Exact   Any  

Latest Actuarial Jobs

Actuarial Login

Email
Password
 Jobseeker    Client
Reminder Logon

APA Sponsors

Actuarial Jobs & News Feeds

Jobs RSS News RSS

WikiActuary

Be the first to contribute to our definitive actuarial reference forum. Built by actuaries for actuaries.