Life - Articles - Sun Life Direct appoint new MD

 Dean Lamble has been appointed as managing director of Sun Life Direct, a part of AXA.

 His remit will include setting future direction and leading the Sun Life Direct business. Dean will report to Mark Howes, Sun Life Direct’s previous MD, who is taking on responsibility for direct life and health protection in AXA, including accountability for the Sun Life Direct, Health-on-Line, and AXA PPP individual health business lines.

 Mark Howes, MD Protection, commented on the appointment: “Dean brings with him tremendous drive and strategic vision and will be a great asset to the business. I’m looking forward to us working together and furthering the success of the business.”

 Dean Lamble said: “Sun Life Direct is a market leader. I’m delighted to be joining such a strong business with its unrivalled customer service and excellent growth potential.”

 Prior to this appointment, Dean has held similarly high profile positions including distribution development director, and before as head of strategy, both at Aviva UK. Previous to this he spent 10 years at Hewlett Packard with a number of UK, European, and global strategic and marketing leadership roles. He holds an MBA from the London Business School.