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The number of internet searches for UK insurance products in April dropped 11% on January’s volume. And despite the extreme weather, home insurance, saw the biggest dip, reveals a report by independent digital marketing agency, Greenlight. According to Greenlight’s "Insurance Sector Report–Issue 12", which profiles consumer online search behaviour in this sector, there were 1.6 million insurance-related searches on Google UK in April compared to January’s 1.9 million. Home insurance-related queries, which totalled 187,144 searches, saw the largest drop. They were 22% down on January’s 240,476. However, with more than 40 flood warnings in place across the UK, homeowners are being warned about the future of their insurance. This together with premiums expected to rise could well fuel searches.
It was a similar story for car insurance. April’s search volumes were down 13% on January’s 1.1 million. |
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