Nick brings over three decades of experience across the SIPP and Master Trust markets, including international experience. Over the past year, he has played a pivotal role in the transformation of BW SIPP as Head of SIPP Proposition. His appointment follows a carefully planned leadership transition from Simon Foster, ahead of his retirement later this year, ensuring continuity of strategy while bringing fresh commercial focus to the business.
During his time at BW, Nick has been closely involved in the business transformation, playing a key role in developing the new SIPP360 platform – a cloud-based SIPP administration solution that delivers secure, reliable, and scalable results for clients. His involvement in the platform development ensures strategic continuity as the business moves into its growth phase.
Prior to joining BW, Nick held senior roles at firms including Aviva, Zurich and Clerical Medical, developing retirement propositions and managing strategic partnerships. He also played a key role in the development of Embark Group's SIPP proposition for digital wealth platforms and spent three years as Head of Master Trust Proposition for XPS and SEI, giving him comprehensive understanding of the evolving pensions landscape.
The leadership transition comes as BW SIPP completes a major period of operational and technological transformation under Simon’s leadership, delivering improved service levels, higher quality, and a stronger customer-focused culture aligned with Consumer Duty. With these foundations in place, the business is now well-positioned to accelerate its growth strategy.
Nick Cooper, CEO of BW SIPP, Barnett Waddingham, said: "I'm excited to be leading BW SIPP at this pivotal moment as we transition from building our enhanced capabilities to driving market growth. Having helped shape strategy and delivery over the past year, I can clearly see how well placed the business is competitively with significant opportunities ahead.”
Scott Eason, Managing Partner for Wider Areas, Barnett Waddingham, said: "Nick's appointment represents the natural evolution of our SIPP leadership. He combines deep market expertise with direct involvement in our transformation journey. His proven strengths in growth strategy, commercial delivery, and people leadership make him the ideal person to lead as we enter our growth phase. We also want to thank Simon for his contribution to BW SIPP's transformation and strengthened operational performance. This planned transition reflects the broader strengthening of our leadership capabilities, with additional senior appointments in governance and compliance supporting our platform's evolution from development to execution."
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