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 As with everything else, the ongoing coronavirus pandemic has turned the world of marketing upside down. As a result, all business development champions are left with a critical dilemma: to spend, or not to spend? Fortunately, marketers have been reacting to downturns, recessions, and depressions since before the 1930s, so what lessons can be learned? |
Download your copy of “Marketing in COVID-19: A guide for insurance marketers here
To help you ride out the current uncertainty and best position your brand for the long-term success, we’ve included:
• The Insurance Market & COVID-19 – by speaking to executives from across the industry you can see how they’re adapting to labor stresses, new working conditions, changes in demand and stress in the supply chain
• Lessons Learned: How Crises Impact Marketing Investment – a study of data, lessons learned and marketing best practices from The Great Depression to the Global Financial Crisis of 2008/9
• Lessons Learned: Marketing for the Recovery – a deep dive into the changes you can make to your marketing strategy to ride out the current crisis, and provide the foundations for future profitability and brand growth
As stated by Proctor & Gamble CFO John Moeller last month “this is not the time to go off-air”. The impact of brand-building, thought leadership and increased client engagement during a crisis have been proven time and again to pay off in the long run. Only one question remains; will your company take advantage?
Many thanks,
Graham Proud
Global Head of Connected Insurance Research | Reuters Events Telephone: +44 (0)20 7375 7221 graham.proud@insurancenexus.com Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. Registered in England and Wales: 2505735. |
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