Articles - Phoenix American Announces Year in Review for 2011

 The company celebrates its fortieth anniversary and embraces new clients, new capabilities and record revenues

 Phoenix AmericanIncorporated announced today the company's celebration of forty years in the alternative investment industry and published its year in review for 2011. In the past year, Phoenix American Financial Services and Phoenix American SalesFocus Solutions, the company's two divisions, added multiple new clients, introduced an array of new product offerings and achieved record revenues. The Phoenix family of companies now offers a wider array of clients more tools, greater flexibility and increased competitive advantage with new products and services designed to increase sales and maximize shareholder value.

 Phoenix American Financial Services (PAFS) achieved record revenues in 2011 and the company's client roster improved by over 30% with new fund clients representing all aspects of the alternative investment industry. PAFS has continued to expand the capabilities of its STAR 2010-XMS transfer agent system to enhance its utility for funds of all sizes. The company has also introduced innovative new products including SalesStrike, an integrated sales and reporting module for the STAR 2010-XMS system as well as the Electronic Subscription System (ESS), which provides customized electronic new business processing submitted  directly to the STAR system from the broker office.

 With an eye to the future of alternative investments, PAFS has embarked on development of the Alternative Investment Products (AIP) platform in cooperation with the Deposit and Trust Clearing Corporation (DTCC). AIP will be the industry standard platform for alternative investments in the years ahead. PAFS clients also enjoy the availability of the new MARS iPad App, developed by affiliate SalesFocus Solutions, which provides powerful, mobile, web-based sales reporting using client STAR system data in conjunction with any CRM.

 Calendar year revenue for Phoenix American SalesFocus Solutions (PASFS) improved substantially in 2011 and the company expects accelerated performance for 2012 given fiscal first quarter revenue growth of 42% over first quarter 2011. PASFS opened a new office in Hydrabad, India in 2011 to expand the research and development capabilities of its MARS product suite which includes SaaS CRM, Sales and Asset Reporting, Compensation Reporting and Compliance Management solutions. The company also added the MARS app
 for BlackBerry devices as well as the above referenced MARS  iPad app. The MARS iPad app integrates CRM, product and  sales data from any CRM or Sales system for sales reporting  on the iPad that greatly increases sales productivity and  effectiveness. MARS app availability on other platforms  includes iPhones, Android devices and BlackBerry PlayBook  tablets. PASFS releases for 2011 included: MARS v7i, the  MARS Coates Analytics module, the MARS Exact Target module and the MARS DTCC Omni/SERV module. Phoenix American SalesFocus Solutions also signed multiple new clients  including First Eagle Funds and Aston Asset Management.

 The Aircraft Group of Phoenix American Financial Services continued its consistent growth in 2011 showing continued strong demand for its securitization administration services. The addition of a new aircraft engine securitization client in June will require a significant increase in staffing for the Aircraft Group. This new client
 will be primarily served by the company's Irish subsidiary, Phoenix American Financial Services Ireland Ltd, located in Shannon Ireland.

 "Despite the turbulent economic environment, Phoenix has experienced consistent growth in all three of our core areas," said Andrew Constantin, chief operating officer at Phoenix American. "The work we've done to increase efficiency and enhance revenue for our clients continues to bear fruit. In 2012, Phoenix is celebrating forty years in alternative investments. With the innovative products and services we continue to develop for clients, we expect 2012 to be a great start for our next forty years."

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