The latest findings reveal that levels of confidence vary significantly by both gender and generation. Women are around 50% more likely than men to say they do not know how much they trust the pensions industry (22% compared with 15%), while just 24% rate their trust at seven or above out of ten, compared with 35% of men. Only 3% of women award the industry the highest possible trust score, compared with 5% of men.
The research also highlights a stark generational divide. More than half (55%) of 18- to 24-year-olds say they have had no interaction with their pension provider in the last 12 months – more than double the proportion of those aged 55 and over (23%). This lower level of engagement is reflected in confidence levels, with a third (34%) of younger adults saying they do not know whether they trust pension providers and 42% unsure whether their pension will enable them to live comfortably in retirement.
At the other end of the spectrum, older savers are far more engaged with their pensions. Almost half (48%) of those aged 55 and over describe their most recent interaction with their pension provider as positive – the highest of any age group. Yet this greater engagement is not necessarily translating into greater confidence, with four in ten (40%) saying they do not believe their pension will provide a comfortable retirement.
Taken together, the findings suggest that while trust in the pensions industry continues to edge upwards overall, uncertainty remains a significant challenge. For younger savers, that uncertainty appears alongside lower levels of engagement, while for those approaching retirement it centres on whether they have saved enough to achieve the retirement they expect.
Daniel Taylor, Client Director at Trafalgar House, said: “The findings highlight an important distinction between trust and confidence. It is possible for trust in the industry to improve while many savers still feel uncertain about their own retirement position. This matters because trust is one of the conditions that enables people to take action. If savers lack confidence, feel unsure or fear making the wrong decision, they are more likely to disengage or defer decisions about their retirement.
"The generational differences are particularly telling. If younger savers are waiting until later in life to engage with their pensions, the industry risks missing valuable opportunities to build understanding and confidence. At the same time, older savers are engaging but are looking for reassurance that they are on track.
"The answer is not simply more communication; it is better communication. Trust is built when savers receive information they can rely on, in a form they can understand and use. Accuracy, clarity and relevance are what help turn communication into confidence, and confidence into action.”
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